What do you particularly like about your own award-winning product? T
he format. The proportions are good and it fits the hand amazingly. The phone will not slip out of your hand when you are playing around with it. It is a really handsome companion. 
How do you define design quality? 
When a product has emotional value, it just feels right, simply works every time, and sometimes it puts a smile on your face. That you find a small detail, even after a long time of using a product. 
What do you see as being the biggest challenges in your industry at present? 
To always remember to try to exceed the expectations of the consumer. Often that only requires a small thing, but it has to be the right thing

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