What do you particularly like about your own award-winning product?
I like the fact that the Easy series is a line of very universal utensils you will find in any period. A simple wooden spoon or spatula on the one hand looks more or less the same everywhere; on the other hand they are all very different in detail, material and craftsmanship.
Is there a certain design approach that you pursue?
If something is not essential to the design it should probably not be there. Simplify just to the limit of banality.
How do you define quality?
Quality is something that withstands both hand- and eye-contact over a long period of time.