What do you particularly like about
your own award-winning product?
I like the simplicity and aesthetic purity
of the design. Reducing unnecessary
parts yet keeping all the essential aspects
of the original concept and functionality.
Is there a certain design approach
that you pursue?
I create products that surprise and in –
spire people. I start by looking at exist –
ing products from a new angle and
think of ways to refine them, make them
better for the end user. Good functionality,
simplicity and applicability are the
main principles on which my designs
Do you have a motto for life?
Passion drives everything. Don’t let it