Boris Juhl, born in 1985, completed his degree in 2010 with a Master of Information Management and Corporate Communication and today works as an interface designer and user experience concept developer. Amongst other things, he designs user surfaces to make everyday life easier both in the private and the professional sphere. As creative director since 2011, he has visually and conceptually put his mark on all the mobile apps, websites and campaigns of Hamburg agency melting elements. The agency’s work has won several awards including the German prize for economic communications, the Deutscher Preis für Wirtschaftskommunikation, on two separate occasions, the iF communication design award and the Red Dot: Best of the Best.
What do you understand by good communication design?
Good communication design touches a nerve with the viewer, ties him into the message and leaves behind a visual impression that is also recognisable in other media.
With whom would you like to work?
Dieter Rams. His inspired reduction of analogue control elements transferred to frequently intricate digital interfaces is absolutely worth striving for.
What kind of project would you like to realise?
My dream is one day to develop a completely new control system for a car. I believe that modern navigation and entertainment systems could be much more intuitive –
despite the ever increasing number of new functions.