Bo Linnemann is the owner and co-founder, together with Kim Meyer Andersen, of Kontrapunkt. He has influenced Danish and international design since the early 1980s and was awarded the Danish Design Award 17 times. He has also received numerous international design awards. Bo Linnemann’s clients include Movia, DSB, the majority of Danish ministries, Danske Bank, PMQ in Hong Kong and the new Carlsberg Foundation. He has lectured at universities in Korea, China, Israel, Qatar, South Africa, the UK and the USA and, amongst others, also served as a professor at the School of Design at the Royal Danish Academy of Fine Arts.
What are the qualities a successful
communication designer must have?
A good communication designer must have the ability to visualise who the sender is and do so in such a way that the recipient subconsciously registers which company or organisation is communicating. It is a very subtle and effective way to brand organisations – they don’t need to push their brand that hard if they make strategic use of their brand typeface.
What else would you like to learn?
When we design, we do so on the basis of empathy and experience, but not scientific knowledge or psychological insight. I would like to learn more about how people actually react psychologically to the things we design. Is what we design being perceived as we intended?