What do you particularly like about
your own award-winning product?
We love how the hardware keyboard
and software work in unison in a very
unexpected and modern way. The stainless
steel I-beam construction, inspired
by Mies van der Rohe’s work, provides a
unique and ultra-strong structure that
is intelligent (acting as part of the antenna)
and has its own beauty.
What inspires you?
Inspiration is a moment that can be
felt when the project accelerates into
a certain direction. Sometimes this is
a personal moment, but most of the
time it is the result of collaboration.
How do you define quality?
Quality for BlackBerry is utility and
emotion. A connection must be made
between those two, for our customers
to feel secure and confident.