35 design students from the University of Applied Sciences in Augsburg, Germany and Falmouth University believe in the power of creative ideas and in them being an integral part of their training. The collaboration between Ashley Rudolph, Senior Lecturer on the BA (Hons) Graphic Design course at Falmouth University, and Prof. Stefan Bufler, leading the Identity Design study programme at the University of Applied Sciences in Augsburg, dates from a trip to England in May 2010 by members of the Augsburg Design Faculty. Since then, the cross-border exchange
of Erasmus students and lecturers has become the norm for both universities, as has a joint approach to projects.
What do you understand by good communication design?
Owen Harvey: It conveys information and ideas concisely and effectively to its target audience. The viewer should be actively engaged with the information via the use of visual wit and decoration.
Why did you become a communication designer?
Henrike Großer: As a communication designer you gain
insight into a tremendous variety of subjects and mindsets. That way the job stays exciting and interesting.
What kind of project would you like to realise?
Jessica Webb: The perfect project would be the one that would test your knowledge, push you to your limits and communicate your idea in a way that you have not done before, both with your peers and your audience.