What do you particularly like about
your own award-winning product?
he format. The proportions are good
and it fits the hand amazingly. The
phone will not slip out of your hand
when you are playing around with it.
It is a really handsome companion.

How do you define design quality?

When a product has emotional value, it
just feels right, simply works every time,
and sometimes it puts a smile on your
face. That you find a small detail, even
after a long time of using a product.

What do you see as being the biggest
challenges in your industry at present?

To always remember to try to exceed the
expectations of the consumer. Often
that only requires a small thing, but it
has to be the right thing.

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