What do you particularly like about
your own award-winning product?
T
he format. The proportions are good
and it fits the hand amazingly. The
phone will not slip out of your hand
when you are playing around with it.
It is a really handsome companion.

How do you define design quality?

When a product has emotional value, it
just feels right, simply works every time,
and sometimes it puts a smile on your
face. That you find a small detail, even
after a long time of using a product.

What do you see as being the biggest
challenges in your industry at present?

To always remember to try to exceed the
expectations of the consumer. Often
that only requires a small thing, but it
has to be the right thing.

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