Zhuyin Life House is a Tea-themed Homestay Hotel located in Hangzhou,China.This Life House founded with the purpose of providing a new way of living. The client hope that the vision of this Tea-themed Homestay Hotel should be as pure as nature. And then, we designed the whole brand identity based on the core concept of Zhuyin Life House: set yourself free from press of modern life, and find a new way of a natural and healthy life.
The font design of this logo is connected with the shape of bamboo, and the green color stands for the natural and healthy life. The brand design has been consistently applied to poster, stationery, packaging and decoration.