Lanzhou Zhizai Product Innovation manifests the tobacco culture with masterworks of the contemporary famous artists. The images incorporate the classical Chinese ink painting techniques, depicting landscapes of mountains, valleys and rivers, as well as modern images of blossoming flowers, man in white shirt and ragged verses etc. The strong sense of obliquity creates a unique aesthetic experience of classical antiquity infused with interesting modernity. These images present a lifestyle attitude of the modern people of simplicity, the liberal, pure, relaxed and fun-seeking mindset, as well as the continued enlightenment of individual life wisdoms.
The core theme expressed in the product is liberty perception, the liberty for being unrestrained derived from wisdom. In terms of printing technology, the exterior packaging uses new model environmentally-friendly media paper decorated with special paper texture, and environmentally-friendly ink and processes are used for printing.