The founder of VELUVIA came to us with the idea for a product range of 8 natural, pure dietary supplements. The end result of the design process was the brand name and positioning, brand identity, packaging range and—most importantly—a successful market launch.
Natural, pure superfoods form the brand promise: feel good, naturally. Right down to the smallest detail—the choice of certified materials and production methods also emphasizes the mindset of the brand. The chosen colors and copperplates illustrate the respective action of each product. Hot foil stamping on uncoated paper emphasizes the natural, yet high-quality brand positioning.