Toniebox and Tonies are a digital audio system suitable for children. Listening and playing are combined with an intuitive and simple operating concept: You place one of the audio figures called Tonies on the Toniebox and the story starts. All functions are operated through tapping and squeezing no touchscreen, buttons or controls needed. Perfectly designed for children’s hands and ears. Toniebox and Tonies communicate via NFC-chip. The content is streamed from the cloud and downloaded to the internal memory, so it can be played without an internet connection. The Toniebox is very robust and upholstered with the soft, but though fabric skai® Etano, which is made of more than 80% sustainable raw materials and awarded with the eco-award Blue Drop. It has a battery life of seven hours and a headphone jack for uninterrupted audio fun. For the start there will be 14 audio figures available; further Tonies and their stories are under progress. With the Creative-Tonies and a smartphone app parents can record their own content, link them with an audio figure and play them on the Toniebox. From June 2016 this innovative audio system will be available for the German market.