The “Creavis” ad series
A carpenter makes furniture, a baker makes bread, but what does a strategic innovation unit actually do? With a series of ads for its think tank Creavis, the specialty chemicals group Evonik supplies a number of answers to that question. The ads run the gamut from the Kamasutra of ideas, through futuristic automotive engineering, all the way to the stacked delivery of innovations. What’s special about the motifs is that they don’t get lost in technical details, but rather outline Creavis’s field of activity – finding creative, relevant solutions for tomorrow’s world – with charm and a twinkle of the eye.
The ads appear in international trade journals as well as in consumer magazines.