The client is a chain of arcades which has over 800 stores across Asia. Recently, parents are earnest about children’s education. They tend to think that game arcade is bad for children’s education, growth, and it’s something unhealthy. We needed to overturn this prejudice and bring parents and children back to the arcades.
We recreated “air hockey” which has been in every one of their stores for years as a brand-new intellectual training game “GRID AIR HOCKEY”. Players can make their original stage on the board with gird and choose the favorite “smasher”. The game offers greater expandability and flexibility which have never been achieved in existing arcades. This is how this intellectual training game that helps players’ strategic and physical growth was born. It is now introduced in their 50 stores. As a result, the game has achieved 220% sales compared to that of existing air hockey.

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