The aim of Norden has been to design a modern retro bike that highlights design and functionality while paying tribute to the bicycle as a way of life and a means of transport. Inspired by Scandinavian design principles, Norden unites functionality, quality and minimalism in a simple, intuitive design. The design reflects the history of the bicycle as well as a contemporary influence. Traditional design virtues and classic material combined with a new stream of colours, messages, shapes and materials. This is Norden – a bicycle with its very own style – despite being based on historical design elements.

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