The design of the pads packaging was inspired by cat and dog fighting. Those two characters Dressed as vampires, and fight for drinking blood.
Speaking of the concept, the Vampire was inspired by pads can absorb blood. Moreover, collocation Halloween sales Activities, the campaign will last until Chinese 1111 shopping festival.
There are two major platforms of E-commerce sites which are Tmall and JD. The Cats and Dogs both represent as the mascots of these two platforms.
According to the sales performance, it has already reached up to 100 million RMB and growing steadily.