Xemex Piccadilly “La Minuterie” – Urban design meets Swiss Perfection Sophisticated, spontaneous, urban: the newly launched Piccadilly quartz series throbs to the rhythm of the big city. The simplicity of the Piccadilly, reduced to its bare essentials, leaves a lasting impression and consistently reflects the design philosophy of the Xemex Swiss Watch brand and its creator Ruedi Külling. One feature of this individual, elegant timepiece is its open dial, which with a diameter of 42 mm is proportionally large. The case discreetly takes a back seat and with the narrow bezel forms a fine frame in which the dial, with its’ black minuterie is displayed with maximum effect. Markers and Arabic numerals at 3, 6, 9 and 12 o’clock make the dial easily readable and round off its elegant, harmonious appearance. The small date display looks like a play on dimensions: set obliquely at four o’clock, its delicacy is underlined by the spacious background. The light, skeletized hour and minute hands move untiringly around the dial of the Piccadilly; ever reliable, driven by a precise SWISS MADE quartz movement.

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