Rui Xiang Ge is a retail shop in China that sells Chenpi (or sun-dried tangerine peels). It was established by a young & passionate lady who has been sourcing and collecting fine Chenpi at different places in China. After years of study, the lady decided to start her own business, to share her knowledge of Chenpi and bring them to market. That is the story behind Rui Xiang Ge.
The brand identity is designed to tell this brand story by merging modern elements into the traditional Chinese culture.