Brief: Medicinal product line rebranding
Execution: “Polysan” deals with innovative pharmaceutical products elaboration and implementation into medical practice. The company calls for an intellectual approach to make lives of many people better. For the brand, we developed a new own functional system whereby the full product line could be marked simple and clear.The principle and elements of various cryptographic alphabets formed the basis of the system. We encoded pharmacological properties, drug formulation and mode of administration into the symbols, having, thus, created a new medical language – well-structured and user-friendly for medical professionals.The system is easy to remember – it contains just a few elements, the meanings of which are self-intuitive. Minimalistic design focuses on the main thing – the instruction. It is tracked in black and white by using neat symbols that help to identify the medicine. In the end, it came not just as packaging but as a unique alphabet of medicines. Far easier, clearer and more pragmatic than Latin.
Results: Increase of market reach; big outreach of new doctor audience and increase in sales volume.

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