The Palmento Costanzo winery is based in Mount Etna in Sicily. For this project with the vineyard we have taken their unique concept of quality and terroir and translated it into unique piece of branding. After an intense period of research, we produced a wine-bottle label printed with an extract of volcanic dust from Mount Etna. The result is extraordinary; a tactile, luminescent and visually stimulating label that connects the consumer with the very essence of the wine. By running your fingers across the elevated label, you release volcanic dust, the very smell of Etna. We have used the natural colours of the magma to evoke a sense of place – in one label capturing the fine organic wines made from the ancient grapes of Nerello Mascalese, Nerello Cappuccio, Carricante and Cataratto.