Kellyone is a popular fruit veggie juice brand, which can be personally customized and ordered online, aiming to attract consumer groups characterized in personalization, fashion, and dynamic lifestyle. The colorful illustration starts with a simple ‘dot’, symbolizing the ‘innate mindset’. It evolves into a ‘galaxy-like’ (infinite) fruit veggie shape, based on the actual ingredient(s). It endows the consumers an interactive experience featuring simplicity, explicitness, mildness, and effectiveness. This state of mind reflects an attitude to present healthy nutrition to an energetic clientele. With seemingly ‘infinite’ choices, one can choose among 100 fruits and/or veggies. The packaging uses craft-paper in a ‘cell-like’ installation. Once the novel structure is opened fully, the product is nicely displayed all around.

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