With Früh Sport keg soda (Fassbrause), Cologne’s most popular Kölsch brand enters the market of non-alcoholic beverages (NAB). The Counterpart Group takes on the task of product design and packaging. The challenge: the introduction of a refreshment beverage clearly separated from the current product portfolio and with a high degree of recognition. The result: an aesthetic design, which distinguishes itself from the non-alcoholic competition through a retro character, without neglecting the acquired Früh brand characteristics.

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