Client: loft-territory in the buildings of the former Moscow Silk Factory in the historical district of Moscow. Besides offices areas given also for entertainment and shopping, café and restaurants.
It was important to not just make a fashionable identity of the object, but also to keep the historical significance of this place for the city. The history of the factory, founded more than 150 years ago, served as the inspiration for the identity itself .
So patterns are based on real silk samples, which were produced at the plant. We saved 16 historical tissue sheets, which would be destroyed without us.
In addition to traditional elements of corporate identity was designed navigation system on the territory of the loft.
Basic black color of the sign can be changed to include the historical pattern.