Orbel save lives by creating the habit of hand hygiene. It tackles the issue of poor hand hygiene compliance in hospitals by offering an immediate, single handed dosing solution that, by design, causes habitual use. The design is both beautiful and effective , it demonstrates how intelligent design can be used to trigger positive, life saving, subconscious actions. What makes it special is that it is the only solution, to the issue of poor hand hygiene, that has been truly developed from the bottom up with a complete understanding of users, their environments and their psyche. The wider market encompasses the food & beverage sector where hand hygiene, and the very visible demonstration of compliance, is important to both customer safety and piece of mind.