Let’s Gro is a festival for city innovation, organized by the Groningen Township. All the inhabitants are offered the opportunity to participate and take part in discussions.
The image we have designed brings together future and past. On one hand the cup is an association with an ancient habit of telling the future using coffee grounds. This method was a popular attraction at fairs back in the days. In Dutch it even became a saying: “koffiedik kijken” to point out it is not possible to think you can predict the future. However: thinking about it and sharing ideas is more valuable then ever, especially with the (local) government. On the other hand, we are all partly blinded by what we know and our incapability to imagine things we have not experienced yet. We went for “clean and mean” to conquer a spot in the minds of the viewers. It worked!