In January 2015, Pepsi unveiled the new drinking glass inspired by Pepsi’s structural packaging design language.
The influence is inherent from the conical upper branding area which is inspired by the shoulder of Pepsi bottles and also the grip area which is taken from Pepsi’s recently updated structural packaging. The tumbler is being leveraged globally with 4 initial sizes: 270ml, 370ml, 470ml and 570ml.
The Pepsi glass’ bold swirl and elevated profile reflect the brand’s attributes and youthful spirit, capturing the excitement of now for Pepsi consumers. The etched, grip-able bottom allows consumers to have a more stimulating, tactile interaction with the glass.