For more than 70 years Wolf cooking instruments have been synonymous with professional cooking equipment for restaurants and hotels, and the serious in-home cook. The challenge was to distill Wolf’s legendary heritage, power and finesse into a mass manufactured High-Performance Blender that still carried all the hallmarks of this legendary brand, and gave consumers a new point of entry to the Wolf brand experience. We focused on the key tenets of performance and precision and selected materials and components that would specifically deliver on these brand dimensions. A thoughtful reduction of the products silhouette, combined with exaggerated handles and knobs, and a stylish melding of digital and analog technology resulted in a simple and iconic design statement. Extra wide slots, more so than similar toasters were purposefully designed to accommodate artisan breads – the bane of toasters everywhere – for increased versatility. Toasting precision is achieved through an adjustable twist dial for exact shade setting preference, and a unique self-centering bread guide mechanism that ensures the thinnest to the thickest slices are positioned upright for even toasting everytime.