The new design was driven by the idea to emphasize and reveal more of the juicing process, and to enhance desirability by expressing a more premium look.
Our main challenges: realizing new curved, soft shapes for the metal parts; detailing of these parts like the rounded metal edges of the user interface; the fluid shape of the dome needed a good balance with the technical restrictions (wall thicknesses).
Its appearance is characterized through the seamless and

Zur Übersicht
Top