The Kyungpook National University Hospital ’s character system was developed to be optimized for various needs and application conditions of general hospitals unlike the conventional characters.
Beyond simple mascot management, it has an organic linkage between the symbol and icon system of the hospital and the pictogram system, and it has diverse and consistent identity strengthening effect from promotional image to wayfinding and pattern system.
The best advantage of this character system is that it has various operation systems to meet the requirements in consideration of the excellent identity attraction effect and the flexible design through the integrated operation of the symbolic icon and the pictogram.

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