At the ISH 2017 the „two-brand-message“ of the Hansgrohe SE was the central theme. Like a chameleon the fair stand facade had to change its content, look and feel. The aim was not to split the facade 50 by 50%. Instead the aim was to reach 100% Axor and 100% Hansgrohe feeling.
The solution we choose was to install a fragmented media-facade which acts into the Frankfurt Festhalle.
Different brand-houses inside the fair stand continued the two-band-message and classified the product messages.