Development of a corporate design for Pragmatic Analytic Services (PAS). PAS is an initiative of the management consultancy and creative agency komm.passion and Data.Science.Consulting. komm.passion CEO Prof. Dr. Alexander Güttler and Dr. Klaus Holthausen, CTO of Data.Science.Consulting are using PAS for a new form of efficient, streamlined and precise business analysis. PAS not only orchestrates all current analytical methods, but also offers exclusive tools such as social media analytics. This online market research tool provides a high-resolution image of the world of your customers. It shows the preferences of your fans in the social web by evaluating their likes. An AI algorithm creates the social genome of the target group as a detailed typology. Also well-known newspapers and magazines gladly use our Social Media Analytics as a source of information.