To celebrate the premiere of Marvel Studios‘ Black Panther, PepsiCo launched a limited edition package that combines ultra-premium technologies with a unique product design. The high-tech package includes a magnetic carton with fully-printed, HiLight – Smart LED® lights that illuminate when activated. These lights reveal Wakandan script and set the stage for the Brisk Black Panther can. Designed to mimic the Black Panther character, the aluminum can features a tactile varnish that emphasizes graphic elements. The textured effect was achieved with a UV LED direct object printer and brings the character’s costume to life. Lastly, the aluminum can includes a 3D printed attachment inspired by Black Panther’s iconic mask. This application for 3D printing has never been seen before in the beverage category and utilized Multi Jet Fusion technology to bring the complex geometries to life. The combination of these technologies was directly inspired by the Wakandan nation and their use of advanced technology in daily life.