PerfectCare Performer is a key proposition in our portfolio of steam generators, driving sales and market share in all our key markets. A hero product with the highest visibility, and positioned to be one of our key brand-builders featured on TV across several markets.
The OptimalTEMP technology has allowed us to create a distinctive design, free from previous must-have features, such as temperature dials and heel rests, which we decided to consistently apply across the OptimTemp portfolio. This affords us a unique design and positioning within the market. Some of the key elements include: