For 2016 Clariant is the first Swiss company ever to present an Integrated Report. This innovative approach shifts the focus to holistic and long-term value creation. To satisfy these demands both content and design have to harmonize perfectly. So the complete report was structured by the components of a newly developed business model. The layout undergirds this integrative idea, while keeping Clariant’s distinctive corporate brand design. The marginal columns contain valuable added information and cross-references to relevant chapters inside the report or to other communication channels, such as films or websites. For this report both content and design are consistently integrated and the cover champions this approach. Here the idea of integrated reporting becomes clearly formulated and visible.