China Southern Airlines Co., Ltd. 2015 Annual Social Responsibility Report is: China Southern perform multi-level, multi-faceted social responsibility to bring happy families, harmonious society and beautiful journey.
With conceptual graphic design, the cover shows families, society and journey from ground to air, from near to far on one picture. The picture is simple, clean, fresh colored, and with rich layers.stencil printing is used in late printing, to further richen the sense of layers.
The overall design of the Report adopts magazine-style with six main topic. Each topic is designed in a dedicated chapter and is available in combination of graphics and a variety of text on a full color background, with key data highlighted, to tell about the concept and action of responsibility performance in each part.
The design of content pages is oriented by graphic images, with numbers and text expressed by quite rich graphical graphics. It tells the stories of China Southern through a number of ideas, data analysis, means of responsibility, performance and detailed real cases.
This report becoming a good vehicle for Southern Airlines to communicate with stakeholders.