In the 1920s, „Café Europe“ brought the culture of cafés and the Western way of life to emerging Japan. At the same time it was the first workplace of the German pastry chef Karl Juchheim, the later founder of the same named bakery chain. Almost a hundred years later, the latter takes up the historical reference and re-opens the „Café Europe“. Its design plays with traditional motifs and translates them into a contemporary look.
In order to convey the feeling of the original „Café Europe“, we worked with historical techniques, such as Linocut, and produced hand-printed posters and postcards. By combining contrasting colors and fresh pastel tones, the design brings the audience back to its origins and to the handmade, thus allowing the modern Japanese city-dweller to travel back in time!