Keim Identity developed and designed an imagebook for Tresides Asset Management. The storytelling stages the number three, which builds part of the name, and delivers interesting facts around it. According to the upper target group the book is discreet and precious. The facts around the number three are chosen in a manner to offer the readers some information according to numbers we encounter in daily life at ease. The second part of the book offers in depth know-how around asset management. The investment philosophy as well as the investment solutions are exemplified. The combination of a unique storytelling with in depth market kno-how deliver a high credibility to the Tresides brand.