Ballarini, an Italian cookware manufacturer since 1889, exemplifies both tradition and innovation. We were tasked with the relaunch of their brandsite so that these company values are reflected in the design.
Our focus was on company values and brand-specific features, so we reduced the content to the essentials and thematically clustered it allowing users to quickly find information and easily navigate through the website. We used imagery that ties in the brand’s strong elements, i.e. logo, coloring and typography while highlighting Italian tradition. Our design is clear and minimalistic, yet expressive – making the content the focal point.
The result: a bold web presence with a consistent brand image that accentuates Ballarini’s long-standing tradition, high-quality products and innovative spirit.