Munich Airport reinvented itself in 2012. From its start as an international hub, it has evolved to become a platform for modern mobility. In addition to adopting a new brand positioning and corporate design, the airport is focused on internal and external cultural change.
The Munich Airport brand room, located near the MAC forum in the heart of the campus, is dedicated to this paradigm shift. Open to employees and visitors alike, it hosts training sessions, seminars, after work get-togethers, exhibitions as well as presentations, encouraging an open dialogue about airport-related topics among internal and external audiences.
In just a few months, the Munich Airport brand room has become the most booked seminar and workshop space on campus. Integrated into people’s everyday working lives, the Munich airport brand room promotes identification, enhances the brand experience and proactively drives cultural change.