For Valentine’s Day Aptawelt launched the ‚What is love?‘ campaign. It cites strength, compassion, security and confidence as crucial factors of parental love that help children’s growth. The bottom line is that “love doesn’t just feel good – it does good”.
The film’s supporting scientific content published online explains how the ‚love hormone‘ Oxytocin intensifies the parental bond, and how a child’s mental health benefits from a secure and loving environment. The ‚Mum seeks Science‘ initiative is part of Aptawelt’s on-going commitment to provide parents with engaging content that reveals the science of early life, and to help them make informed decisions about their child’s future development.
‚What is love?‘ has been released across a range of social media channels, such as YouTube, Facebook and Instagram, with further supporting content due to be published later this year.