Since 2017 is the year of Rooster in Chinese zodiac sign, we present the meaning, being auspicious in Rooster year, in a homophonic way. In Mandarin, rooster is pronounced as “ ji ” with first tone. Auspicious is pronounced as “ ji ” with second tone. Therefore, when we put those characters together, they pronounce as “ ji ji ”, which pronounces exactly the same as “ proactive” in Mandarin, meaning that be proactive in Rooster year with auspiciousness.
With typical spring festival elements, we bring Chinese New Year atmosphere to the pattern resembling ALP’s logistic park on the envelope.
Contrary to the traditional red envelope, we choose 6 colors in a set instead of the color red. These colors represent the diversity and change in ALP.