Samsonite – a brand on the move.
When Jesse Shwayder founded Samsonite in 1910, early
travel was reserved for only an exclusive few, those who had the means
to see the world. Given this exclusiveness, travel was a high quality
experience from the transportation, to the attention to service, to even
the accessories used to carry one’s belongings. As one of the original
brands in travel, Samsonite has continued to leverage its craftsmanship
and heritage as an innovator, to create unique solutions for the
sophisticated traveller. By identifying trends and interpreting
travellers’ needs, Samsonite continues to infuse innovation and new
ideas into travel re-igniting the sophisticated and special experience
of the past.
Today, Samsonite continues to lead the luggage category with those same
core principles, further expanding Shwayder’s vision globally with
design and innovation into product categories and consumer targets.
Samsonite’s tagline – ‘Life’s a Journey’ – embodies the brand’s
transformation and future, symbolising the role Samsonite has in the
multi-faceted lives of travellers.