Rosenthal was founded in 1879 as porcelain factory Philipp Rosenthal & Co. in the Upper Franconian town of Erkersreuth near Selb. From the very outset Rosenthal was a company that pointed the way ahead with its forms and décors. The close work with famous designers and artists since the early 1950’s had a major influence upon Rosenthal’s further development as a pioneer for contemporary, modern product design. Internationally renowned designers, initially from the USA such as Richard Latham and Raymond Loewy, and then from the 1960’s onwards predominantly from Scandinavia, including Tapio Wirkkala, Björn Wiinblad and Timo Sarpaneva, created modern service sets and gift accessories from porcelain and glass, as well as drinks glass series, cutlery collections and limited art.
The Rosenthal studio-line was founded as an autonomous design brand in 1961 as a consequence of this new direction in product design. To date over 150 artists, designers und architects, including such famous names as the Bauhaus founder Walter Gropius, Luigi Colani, the architects Mario Bellini and Aldo Rossi, the British minimalist star Jasper Morrison, Dorothy Hafner, Paul Wunderlich, Ron Arad or Enzo Mari, have created unique, innovative as well as avant-garde collections for Rosenthal and promoted the company’s leadership claim in product design as a result. More than 500 design awards and innumerable references in world famous museums are proof of Rosenthal’s pioneering role today.