Creative Choice Ltd

The Story of
begins with Journey of Yoshiaki Motegi (Yoshi), a Japanese Gentleman,
who has humanity in life style and working for watch design development
and travels for all over the world for 40 years.
Through his life work, there was a place to relax for him from rush
and swift timing world. During the long journey for business trip he
started to imagine the idea of Implication of surrounding elements to be
minimalized timepiece. It comes from his passion towards fulfill the
comfortable sensation. He believed the design should not be too direct to applied essence;
the procedure starts from how to break down to simple and modest way
with remaining its uniqueness.
Subsequently the initial
model “DROP” has been designed with an expression of one lucky natural
drop of water. Some people described as Cogito design, or Scandinavian
design of feeling however not only these, because the expression had
polished into simple precious way. Most likely we hear the response
containing, “it has the taste”, “feels attractive” “creative” and “has
sense”; the initial words from these are combined to name as . From the respect of Yoshi which regards to watch market contributions and his lifestyle lovers, Brand has been established.
The year of 2010 collection as Brand started at Basel World in Switzerland.
Vision of Yoshi is try to share an idea of surrounding lifestyle is
not plane but full of interesting and graceful features. Some people say
elegant or some people say friendly. It takes a part of role to
contribute to wide range of fashion lovers in worldwide.

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