There is a clear lack of transparency in the shipping and handling practices in today’s logistic industry. This lack of transparency has resulted in inefficiency. Mass consumers are receiving damaged products. Courier service providers do not have an objective means to hold negligent employees accountable. Online retail platforms lose revenue replacing damaged products. Everyone wastes time determining, filing, and disputing damage claims for mishandled products Our vision for the Berry Tag is to establish an industry standard where the Berry Tag is fully integrated into everyday courier service and logistics practices. By promoting a chain of accountability throughout a product’s life-cycle, the Berry Tag will help create more efficient and secure shipping and handling practices.