Is there a certain design approach that you pursue?

We try to design elegant and simple solutions which respond to natural behaviour. This ambition to create simplicity is in itself a complex process.

Do you have a motto for life?

Good, fast, cheap: Pick any two. This is the designer’s holy triangle. In other words: Good service offered cheap won’t be fast. Fast, good service won’t be cheap. Fast and cheap service won’t be good.

What do you see as being the biggest challenges in your industry at present?

Overproduction – in so many fields. If we want to save this planet we need a global shift in objectives.

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