Sarah leads Pearlfisher’s creative studio, nurturing their experienced design team and encouraging imaginative, bold ideas to grow. An intuitive and instinctive designer, Sarah has always relied on her gut instincts to create instantly iconic and effective brand design. She’s a creative inspiration in Pearlfisher's London studio and has been responsible for the creative direction of much of Pearlfisher’s best known and award-winning work.
Despite a breadth of experience and knowledge across a range of branding categories, Sarah is still always able to bring a fresh perspective to every brief. With a BA (Hons) in Graphic Design and Communications and 14 years’ experience in the industry, Sarah is a multiskilled member of the Pearlfisher team, as adept at liaising with clients as she is at directing junior designers, and as talented at traditional typography as she is at modern-day multimedia.