What are the qualities a successful communication designer must have?
In design, creativity is not enough. Design must address all the issues of use, marketing, behaviour, aesthetics, manufacturing technique, material selection, ecological issues, dissemination, etc.
Where and how do you gather information on trends?
I believe in living beyond the reach of outside influences. This not only strengthens my designs, but also allows me to keep my eyes fresh and to be critical of my own work.
What does the future of communication design look like?
The whole world has become design savvy. This new design enlightenment is a necessity since design is our only brand differentiator.