Gustavo Greco is the founder and creative director of the Greco Design company. He teaches brand management at PUC-MG (Pontifical Catholic University of Minas Gerais) and is also a director of the Brazilian Association of Design Companies. Gustavo Greco was a judge for the design category in the Cannes Lions Festival (2013), the 10th Brazilian Graphic Design Biennial (2013) and in the El Ojo de Iberoamérica (2011). Under his direction Greco Design took part in the latest editions of the national Graphic Design Biennial. The studio has received numerous international awards such as the Cannes Lions, iF communication design award, Red Dot Design Award, El Ojo de Iberoamérica, LIA, and Print Magazine – Creativity and Commerce.
What do you understand by good communication design?
In my opinion, good design is the ability to solve problems well. It must combine knowledge, imagination and innovation, thus producing an adequate solution to the problem that is pertinent to the reality of those who will be receiving the message.
What are the qualities a successful
communication designer must have?
Having a critical eye, and not only for producing good visual solutions. But one that understands the environment, learns about the client (listen with your eyes) and sees the changes surrounding us.
What kind of project would you like to realise?
I would like to expand the horizons of our work, so international projects are welcome.